![]() “Hopefully, we will also see Indian creators popular outside the country being roped in for international campaigns," said Balasubramanian. Gandhi of White Rivers Media said half-a-dozen among the top 15 consumer brands in India are already showing interest in Lame. He has over 155 million followers on TikTok and 2. The Italian-based content creator lost his factory job during the pandemic and is now a highly-paid social media superstar. In the sea of TikTok stars vying for attention on the fast-paced platform, 23-year. There will be more such instances now, she added. Khaby Lame is a Senegalese TikToker with an estimated net worth of 12 million in 2023. Khaby Lame signed a multi-year deal with luxury clothing brand Hugo Boss last year. “If Dream11 did pay ₹2 crore, it shows how powerful influencer marketing has become," said Lakshmi Balasubramanian, co-founder of Greenroom, an influencer marketing firm. Brands struggle to justify the cost, said influencer marketing experts. The biggest controversies on tik tok Khaby Lame edition khabylame foryou drama. Top global creators are popular in India, but budget is often the largest constraint in using them for campaigns at home. Discover videos related to khaby Lame on TikTok. “This year, the idea was to go a notch higher and perhaps look at a global influencer who is also an absolute brand fit," said Gandhi. “If you look at his entire content, it can seamlessly tie in with Dream11’s communication, so the integration doesn’t look forced," says Shrenik Gandhi, co-founder of White Rivers Media.īesides generating hundreds of thousands of views and likes across Twitter and Instagram, the video was also picked up by several meme pages on social media.įor its last IPL campaign for digital, Dream11 had roped in musician and lockdown viral sensation Yashraj Mukhate (of the Rasode mein kaun tha fame). Dream11 did not comment on the budget of this campaign. The delivery of our core message was perfect," said Paroma Roy Chowdhury, chief communications and public affairs officer, Dream11 and Dream Sports. “The collaboration between us (Dream11) and Khaby Lame was seamless. The Dream11 campaign video, created in association with digital agency White Rivers Media, and also featuring Indian creators Viraj Ghelani and Tanish Shah, merges Lame’s signature ‘uncomplicating’ theme with the brand’s campaign slogan Dimaag Lagana Hai To Dream11 Pe Laga Na. Lame, 22, who goes by the username khaby.lame, surpassed creator Charli D’Amelio’s follower. He doesn’t speak at all and conveys everything through facial expressions and gestures that have become a rage among his followers. Khaby Lame is the most-followed person on TikTok, with a whopping 156 million followers. He has gained global recognition for his simplified take on complicated life hack videos. Lame began posting short funny videos on TikTok in March 2020, after losing his job in a factory during the pandemic.
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